Wednesday, September 24, 2008

Ninetyfourth


Naming products.

To me, it helps that a product has a good name, but it helps more when the name isn't some company's way of trying to make up for the product or that they know their product is exactly the same as one that has come before theirs, so they try to make their name sound better. Either the name tries to sell the product through appeal or tries to make the product sound like it is the best thing ever.

I think that ...if it were up to me, I'd ban naming common items with extraordinary words. Especially and more importantly if the product is made by two different companies but owned by the same corporation. Instead of trying to fool the public with a name, and packaging, just try to make the product better. And stop trying to fool us by having two different companies produce the same product while both companies are under the same corporation.

The useless thing about all this is that there are too many people out there that fall for this sort of thing, thus encouraging companies/corporations to continue with this sad and sorry tale. As if I'm not going to buy something just because it doesn't have "amazing" or "delicious" in its name. Of course, the new thing for food is that the product is "fat free" or "made with whole wheat".

"What's this? A new fabulously delicious fat free chocolate cake mix is on the market? I'll take four!"

Sigh.

WOTD has been brought to you by the Flexomatic 5000:

Ballyhoo - (n) extravagant statements and claims made for publicity

Haiku:

Golden leaves falling
Wind scatters them across grass
Crunching underfoot.

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